Our Core Assets

David Keeler - Ceo, Ridgeadmin.com

David Keeler
Chief Executive and Growth Officer

David serves as CEO/CGO of Ridge Administrative Services. Having successfully led high-profile organizations for over 40 years, David drives operational excellence through innovation and collaboration. Prior to his current role, David served as the president of the NationalWay Association. He has held executive roles with IHC Specialty Benefits, The IHC Group, The Zig Ziglar Company, Cornerstone America, and United Advertising.

David is a professional public speaker, Six Sigma Black Belt certified, and is licensed to sell health, accident, and life in 50 states. Dedicated to developing customer relationships, he has contributed to works such as ‘Wisdom and Insights on a One-of-a-Kind Organization’ and as a facilitator on Zig Ziglar’s ‘A Conversation on Character with David Keeler and Gary Heavin’.

David resides in St. Petersburg, Florida with his wife, Robin, and spends time enjoying family, fitness training, the great outdoors, the arts, and inspiring others. .

Sam Lin - Chief Financial Officer Ridge administrative Services

Sam Lin
Chief Financial Officer

Sam is a senior financial executive with a remarkable track record across diverse industries including technology, SaaS, retail, telecommunications, manufacturing, and insurance.

Throughout his career, Sam has been recognized for his leadership, innovation, and results-driven approach. He has a proven track record of building and empowering high-performing finance and accounting teams, implementing process improvements, and driving strategic initiatives that deliver tangible business outcomes.

Sam has a BBA in Accounting from the McCombs School of Business at The University of Texas in Austin.